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Though press releases are generally considered conventional marketing and not E-marketing, it is important to discuss their importance.
For example, every press release which www.BusinessWire.com distributes in the U.S. is transmitted to a myriad of Internet sites, online services and databases.
In total, they reach over 16,000 points online, more than any other commercial wire service.
They make news available in every major content syndicating service.
The other significant press release company to consider is www.prnewswire.com.
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