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An E-promotion is an email sent to your own opt-in email list about your specials, discounts, contests, or giveaways.
E-promotions must be well-planned and well-timed.
They should have something very worthwhile for the readers such that they merit having their own email instead of being part of the newsletter.
For example, you might want to build new prospects' awareness about the success that past customers had enjoyed.
You could run an E-promotion asking for readers to submit success stories.
In return, You could pick a submission at random, and gave away something to that lucky person.
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