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Newsletter Advertising
There are two reasons you might sell ads in your newsletter.
First, the whole purpose of your newsletter might be to sell ad space.
In this case, you build your revenue model around making money off advertising sales in the newsletter.
Second, if your newsletter is good, you will be contacted by those wanting to advertise in your newsletter.
Unless your company is in the advertising business, you should not consider putting ads from other companies in your newsletter.
Your newsletter is a great place for you to educate your readers, sell them on your products, and solve technical problems for them.
It is for you and you alone.
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