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Running Your Own Newsletter
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If you do offer both ASCII and HTML versions, then archiving your newsletters on your Web site will be very easy. For a newsletter to be successful, you need readers.
It is important to follow a few simple steps to ensure your newsletter reader base increases.
| 1. |
First, a link to receive the newsletter should be available on your main page and maybe on all pages. |
| 2. | Next, the sign up
process needs to be very easy, with just enough questions to understand
who your readers are, but not so many that they may hold them back from
signing up. |
| 3. | Finally, you need to clearly explain your privacy policy so your readers feel secure. You should never give your list to anyone, never email your list for anyone, and let your users know that is your policy. |
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