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Next, you must determine how often the newsletter should be mailed out.
Too often and readers feel overloaded and will likely unsubscribe.
Too infrequently and readers may forget who you are and think you are spamming them.
A happy medium is to publish once a month at the same time every month.
It may be that you may not have enough time or new content to publish that often.
In these cases you should consider bi-monthly, or at worst quarterly.
Mailing any less frequently than 4 times a year will not be well received by your readers.
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