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The Unsubscribe Option
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Even if you are using your own opt-in email list, you must offer a way to unsubscribe from the list in every email.
This applies to direct email, newsletters, and all other email promotions.
This shows your respect for their time when they decide to no longer receive direct email.
The option to unsubscribe can be placed near the bottom of the email with easy-to-follow instructions.
Probably the simplest unsubscribe method tells the recipient to reply to the received email and place the word "Unsubscribe" on the subject line.
This is quick and easy, thus the recipient does not feel trapped.
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