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When to Send Email
When you first email to a new list, you get the attention of about 15% of the recipients, but maybe 1% actually act on the email.
After 30 days, consider sending a follow-up email to the same list and you are likely to reach another 1% to 2% percent more from the initial group that showed interest.
Keep in mind that all lists are not created equal.
If your first campaign did not attract a reasonable response, then a follow-up may not be in order.
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