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Avoid Email Attachments
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Some companies have found email attachments containing postcards, slide shows, or even commercials.
Though this method can have some effective results, it should be avoided as many users assume any attachment from a third party is a possible virus.
Next, if the attachment contains the bulk of your payload and is not opened, then your message will never get seen.
By simply supplying a link to a Web address containing more information, you can grab the prospect's attention without the fear of a potential virus.
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