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The Email Body
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You should start the email off with a headline at the top which is set apart from the rest of the email by single dashed line on the top and bottom of the header.
The header should be two lines at most and summarize exactly what you have to offer.
Header Example:
------------------------------------------------------------------ Get all the tools you need to move your web site to the next level Beamed.com provides all the resources you need, all in one place. ------------------------------------------------------------------ |
The header ensures that the reader gets a quick taste of what the email is about without wasting a lot of their time.
Next, many email programs will display the first couple of lines of the email in a separate window before the email is officially opened.
By using the first few lines of the email wisely, you can improve the chances that the email is opened and read.
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