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Opt-in Email
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To ensure a quality opt-in email campaign requires knowing what is considered good opt-in etiquette.
The following tips will help ensure the success of your campaign.
| 1.) | Never email anyone who has not specifically requested to hear from you first. |
| 2.) | Include a privacy statement ensuring that you will not share email addresses with anyone. |
| 3.) | Ensure that when collecting email addresses through your Web site, it is clear what they are agreeing to. |
| 4.) | In each email sent, briefly explain why they have received this email. |
| 5.) | Include an "unsubscribe" option in the emails sent to your list in case they decide to get off your list. |
| 6.) | Never share your email list with anyone. |
| 7.) | Never send an email to your list from someone else or for someone else. |
| 8.) | Always suppress the email addresses when sending to your list. This keeps people on your list from getting your list of email addresses simply because they are on the list. |
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