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Direct Mail vs. Direct Email



Direct mail is very expensive compared to direct email.

Most of us have received multiple versions of the AOL CD via direct mail, which in most cases makes a great drink coaster at best.

Most of us can not afford to make a billion pieces of direct mail like AOL, but, fortunately, there is direct email.

The creation cost for both are about the same but the publication and distribution costs for direct email is much less.

This gives you the opportunity to use direct email on the Internet on a much smaller budget.

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