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Doorway Pages

Keyword Optimized Pages

Keyword optimized pages are pages where each page in a set of pages focuses on one keyword search term.

The keyword meta tag should only include the target keyword and the description meta tag should include the target keyword in a sentence.

Next, the title should be worded to contain the target keyword term, preferably twice, but never more than twice.

For example, we might use the following title for a doorway page about "Webmaster Training."

Webmaster Training - Quality Online Webmaster Training 25% Off

Be very careful to make titles that read well, because ones that contain only keywords with no meaningful message are often avoided by Web surfers.

Next, ensure that the content near the top of the page contains the target keyword with non-visible instances of the target keyword mentioned a few times within the page.

Finally save the file such that the filename is also the target keyword search term.

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