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Doorway Pages
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Now that we have some known good search terms, we need to maximize their effectiveness.
Doorway pages are Web pages that point to other pages in a Web site but the Web site pages do not point to them.
These pages can be individually optimized for each search engine and each search term.
So far, the main example for doorway pages was deep linking.
Deep linking is the act of making special pages that advertising can point to so that the effectiveness of the advertising campaign can be tracked.
We will look at other effective uses for doorway pages next.
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