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The list below contains the key factors for improving search engine placement.
| 1. | Submit all pages of the Web site one page at a time over a period of weeks. |
| 2. | Resubmit the Web site at least twice a year. |
| 3. | Use keywords in the content near the top of the document. |
| 4. | Keywords placed inside clickable link text ranks higher. |
| 5. | Use descriptive Web page titles. |
| 6. | Use a descriptive URL, for example: www.beamed.com/courses/typing/index.html. |
| 7. | Encourage other sites to link to yours. Your Web site will rank higher if a lot of sites link to you. |
| 8. | Purchase alternate Web names, point them all to your Web site, then submit those names. |
| 9. | Use Meta Tags correctly (discussed later). |
| 10. | Visiting your own link in the results of some search engines can improve your ranking. |
| 11. | Avoid frames, Web sites using frames are often overlooked by search engine spiders. |
| 12. | Avoid keyword spamming, any excessive use of keywords can hurt your placement in the search engines. |
| 13. | Use an entry page through which people can access your Web site, but is optimized with the rules above, thus more desirable to the search engines. |
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