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Grading Banner Exchanges
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What if a banner exchange registers click-throughs to your site, yet you got few to no secondary clicks from the visitor.
This typically occurs when the visitor is not a real visitor.
We were surprised to find that some of the banners exchanges we tested yielded us few to no visitors who clicked our banner and then clicked another link from the visited page.
The chart below indicates our quality click-through performance ratio with all other variables controlled as much as possible.
We could not find an explanation for why we received near zero quality traffic in some cases.
We do know that the ones ranking the highest, yielded the most sales.
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