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If you do decide to purchase a banner campaign, don't forget you may have options.
First, consider purchasing click-throughs and not banner impressions as this will yield more quality traffic.
If branding is your main focus, then a banner impression campaign may be right for you.
Next, be sure to target your banners to best fit the demographics of your potential traffic.
Last, be sure to check your banner statistics supplied by the banner network regularly to see where your best traffic is coming from.
This can help you fine tune your banner ad campaign.
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