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Branding 101
International Brand Concerns
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When going international with a brand be sure to cash in on the home country of the brand.
For example Levis will be associated with the U.S. no matter where they are sold.
Quality can easily be associated with the brand countries.
Swiss for clocks, France for wine, Japan for electronics, etc.
In short, many products can benefit from their roots.
The Coke brand, for example, sells more product internationally than it does in the U.S., but would hurt the brand if it claimed to be anything other than an American brand.
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