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Branding 101
International Brand Concerns
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An international brand is one that can be offered worldwide.
Many companies believe that extending their brands is the only method to grow the company, but we already know the problems related to line extension.
Instead, the brand should maintain a narrow focus and go global.
This will allow for growth and preserve the brand at the same time.
Furthermore, global brands are assumed to be stronger, larger, and more reliable, which can improve local sales in the process.
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