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Marketing 101

Marketing Demographics



Finding Your Demographics


To determine the demographics of your target audience, first, use your knowledge and experience of your sector to identify specific characteristics of your target audience.

Next, the research sites listed below can help you determine other demographics you may not have considered.

Most of their research can be accessed free of charge.

Demographics Research Sites
1. http://www.forrester.com
2. http://www.eMarketer.com
3. http://www.census.gov
4. http://www.commerce.net
5. http://www.netratings.com

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