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Marketing 101
First is Assumed Best
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Winning a marketing war is not about who is the best, but rather who is the first.
Regardless of how good a product is, if it is second in the customer's mind, it will always fight an uphill battle to win.
On the other hand, if your product is first in the minds of customers, and you can avoid self-damaging mistakes, you are not likely to be replaced by your competition.
For example, what are your favorite restaurants? Are they your favorite because you have tried every restaurant and decided on those?
Or did you come across the ones you favor first, and thus are less likely to find new ones because you are satisfied with your current choices?
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