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Marketing 101
Bad Products Do Not Succeed
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It doesn't do a lot of good to market bad ideas.
For example, gourmet fish food may be well received by the fish community, but the fish are the consumers, not the purchasers.
Even worse is to market what will be a great product or service before it has reached maturity.
A bad product or service will always reveal itself as sub-par given enough public exposure.
It should be determined before a product or service is marketed whether it is worthy of a marketing campaign.
Once the perception of a product turns negative, it will never completely recover.
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