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Marketing 101
Marketing Big Myth
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Contrary to popular belief, successful marketing is not limited to large companies with unlimited budgets.
In many cases large companies waste billions on marketing programs that have no chance of success, no matter how clever or brilliant the marketing team.
This is because their marketing strategies rely on assumptions that are flawed.
They assume that the best marketing strategy is to attempt to prove their product is the best by comparing it to the competition's and then trying to convince everyone why theirs is better.
As strange as this may sound, that strategy is not the most effective, and rarely works.
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